systems

The systems, not just the story.

These aren't links to a Drive folder buried behind a "proofs" page. Each one is a real operating system, built from scratch, solving a specific business problem.

by category

Growth, Marketing & Revenue

Funnels, campaign systems, email flows, and GTM infrastructure built across Vendyz, GeezTV, Konectin, and more.

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People & Hiring Systems

Scorecards, onboarding playbooks, 360° review frameworks, and compliance documentation.

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Operations & Execution

SOPs, process maps, KPI/OKR frameworks, and execution accountability systems.

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Systems & Automation

HRIS builds, n8n/Make workflows, internal Google Apps, and dashboard architecture.

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selected systems

problem

People operations depended on repetitive manual coordination

built

Automated HRIS - a single status-column dropdown triggers all candidate-facing emails and internal HR notifications across every hiring stage.

Google Sheets · Apps Script · Gmail

solves

Coordination overhead · Consistency · Speed

problem

Support was fully manual with no routing or accountability

built

Automated routing, escalation workflows, and response tracking.

Google Workspace · Apps Script

solves

Response time · Visibility · Customer trust

problem

Leadership lacked real-time visibility across 13 departments

built

Company-wide KPI/OKR architecture with automated reporting and a real-time performance dashboard.

Google Sheets · Apps Script

solves

Visibility · Accountability · Execution tracking

problem

No structured path from lead to conversion

built

Lead → qualification → nurturing → conversion → reporting pipeline.

HubSpot · n8n/Make · Email automation

solves

Pipeline visibility · Conversion consistency

tools & stack

What I actually build with.

Automation & Workflow

n8n · Make.com · Google Apps Script · Zapier · API integrations

Operating System / Work OS

Notion · ClickUp · Coda · Linear · Asana · Google Workspace

People & HR Systems

BambooHR · Greenhouse · Workday · SAP SuccessFactors · Lever · ADP · Rippling

Growth & Revenue

HubSpot · Mixpanel · Amplitude · Google Analytics · Meta Ads Manager · Mailchimp · Klaviyo

Technical Coordination

JIRA · Confluence · Slack · Agile delivery

SEO & Content

SEMrush · Ahrefs

playbooks & templates

The actual working documents behind the results above.

Vendyz Campus Ambassadors Campaign

The full playbook behind scaling Vendyz's ambassador program.

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Vendyz Marketing Playbook

The GTM and brand-building playbook built as first marketing hire.

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Vendyz Marketing & Sales Pipeline

Lead → qualification → nurturing → conversion → reporting, mapped in full.

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Strategy Document

The strategic framework underpinning execution decisions.

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Webinar Email Flow Template

The automated lifecycle sequence used for webinar campaigns.

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